DSXgroup Adds Renowned Product Formulators to Executive Team

DSXgroup, a leading strategic management firm, announces the appointment of two additional Partners to complement the recent expansion of their executive team. This addition solidifies DSXgroup as an emerging leader in innovative nutrition and consumer product development for Health, Wellness, Nutrition and Personal Care markets.

Dr. Steven Witherly, Ph.D. is an industry leading formulator, expert food scientist, sensory expert and author with a distinguished career in nutritional consumer products. He is the author of ‘Why HUMANS LIKE JUNK FOOD’ and has led the product development for companies such as Quest Nutrition, Visalus, Herbalife, Amway’s Nutrilite division, Leiner Health Products and Carnation (SlimFast). Dr. Witherly’s extensive experience has been focused in the areas of weight loss, weight management and sports nutrition product categories.

Caroline Yeh Witherly brings over 25 years experience in nutritional product development, sourcing and manufacturing in international markets. Caroline has significant expertise in sensory evaluation with a focus on flavor systems, product conformity and compliance, leading over 500 projects in the U.S. and overseas.

DSXgroup engages with growth-oriented brands to accelerate sales, conversions and new customer acquisition through innovative channel design and model transformation strategies. The addition enhances the company’s expertise in the Health, Wellness, Nutrition and Personal Care markets, following the company’s recent expansion (see DSXgroup, LLC Expands Services and Strengthens Team with Acquisition of NutraHealth Partners- Santa Barbara, CA).

“Increasingly, our clients are looking for value-creation through product, brand and channel innovation. DSXgroup is uniquely positioned to facilitate expedient market entry for health, wellness and nutrition industry clients and for recognized brands seeking channel augmentation with innovative products in those categories”, said Sebastian J. Leonardi, DSXgroup president and chief business strategist. “Steven and Caroline have an extensive history of developing products with high consumer appeal and lifetime customer value that maximizes channel success.”

About DSXgroup
DSXgroup is an east and west coast boutique Management & Technology Consultancy founded in 2010 by Sebastian J. Leonardi, that partners with recognized brands, social commerce & direct response companies, direct sales organizations, technology providers and private equity firms to accelerate sales, conversion and new customer acquisition by developing innovative consumer products, channel design and model transformation strategies.

Associate Network CommerceTM is DSXgroup’s proprietary channel strategy and solution specifically designed for companies seeking market expansion, new channel development and accelerated growth by leveraging social commerce and innovative WOM-driven initiatives that promote brand loyalty and an enhanced omnichannel experience.

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DSXgroup, Associate Network Commerce, ANC are trademarks of DSXgroup, LLC.
All Rights Reserved. Other marks belong to their respective owners.

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