Category Archives: Archive

Of the most critical business areas specific to the contemporary direct sales business model, the areas of e-communication and e-marketing have experienced the greatest transformation. The first phase of change began with the introduction of social media, which incorporated sharing, posting and forwarding functionality to promote engagement and social community development. The secondary phase is…

For the typical direct selling start-up, there are three important factors that have direct impact on success and sustainability of growth: 1) Resources, 2) Best practices and 3) Product quality and mass appeal. Ensuring that adequate funding, the right management resources and scalable infrastructure are in place provides a solid platform for building business. And,…