Good solutions are also catalysts for consolidation. They provide valuable opportunities for companies to consolidate disparate tools and products into a single core solution that is scalable, highly functional and ROI-driven. For example, social marketing automation (SMA) is a core solution that consolidates, evolves and aligns multiple social and digital media programs and capabilities to…
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Judging the 2012 Edison Awards
The Edison Best New Product Awards are known around the world for recognizing and honoring innovation and excellence in the development, marketing and launch of new products and services. These awards symbolize the persistence and excellence personified by Thomas Alva Edison, while also strengthening America's drive to remain at the forefront of innovation, creativity, and…
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