For the typical direct selling start-up, there are three important factors that have direct impact on success and sustainability of growth: 1) Resources, 2) Best practices and 3) Product quality and mass appeal. Ensuring that adequate funding, the right management resources and scalable infrastructure are in place provides a solid platform for building business.
And, by infusing best practices early on; a start-up will be in the best position to optimize channel strengths and mitigate risk. Most start-up companies fail in this market due to under capitalization, lack of know-how and too many false starts along a road paved with pot holes. Establishing early market traction and sustaining positive momentum are critical first steps to achieving accelerated growth, network velocity and direct selling success.” Contribution by Sebastian J. Leonardi, president & chief business strategist- DSXgroup, LLC
