Direct Selling Market: New Market Entry & Channel Strategy
DSX POWERED CLIENT-CENTRIC STRATEGIES
The value DSXgroup delivers to your organization is measured by the immediate and long-term benefits you realize through the adoption and execution of our expert advice, successful strategies, programs, and processes improvements- focused and dedicated to achieving a single goal: Increasing Your Revenue.
Client-Centric Marketing
Many traditional marketing organizations and consultancies institute an approach that focuses sales messaging on features and benefits of products or services. By reengineering the traditional approach or current marketing program with an integrated business development process built with a core client-centric focus; DSXgroup is creating and delivering superior value and performance for clients.
START WITH THE CUSTOMER
When we help a client with its strategic development process, our fundamental focus is on understanding current and emerging customer needs. Our ongoing research partnerships provide us with specific insights into emerging needs and support our development of innovative client-centric strategies for clients.
Drawing on our deep experience and market expertise, our consultants apply innovative ideas fueled by proprietary DSX processes to create executable marketing plans and go-to-market strategies. Over the past 25 years, we have reengineered business development strategies and leveraged technologies to deliver explosive growth and win-win strategic relationships for our clients.
Integrated Marketing Processes and Organizational Focus
Dynamic business environments and evolving market conditions are making it harder than ever for small to mid-size companies to gain competitive advantage through the traditional execution of existing marketing strategies. Many traditional approaches to organizing the marketing function results in a segmented department that cannot respond expeditiously to critical changes in the marketplace. Recognizing this challenge, companies are struggling to reinvent their marketing departments so decision making can keep pace with coexisting dynamics.
Organizing for Growth
Companies seeking to succeed in today’s market must be able to rapidly identify, mobilize, and modify existing processes and strategies to capture new growth opportunities. By focusing on developing client-centric marketing processes that correlate with a client’s specific market strategy and organizational growth objective; DSXgroup assists clients with creating a refined, reengineered client-centric strategy focused on revenue contribution and integrated with the sales process.
DSX MARKET ASSESSMENTS
DSXgroup New Market AssessmentNew-market assessment involves the identification of underserved, or untapped, markets for client services and products, and subsequent consideration of regional or national market penetration opportunities. During the assessment, DSXgroup considers profitability drivers for new market potential, identifies dormant competitive pressures, recommends outsourcing alternatives for enhanced capabilities and defines new channel strategy.
DSX EXPERIENCE IN NEW MARKET ASSESSMENT
Using competitive intelligence, channel strategy, proprietary DSX business development processes and customer segmentation profitability analysis; DSXgroup assists clients with effective “Hit-the-Ground Running” market penetration tactics.
DSXgroup will assess your current market and channel strategy to determine overall program effectiveness for sales support, lead generation, increasing industry awareness and capabilities of delivering positive ROI to your organization. At conclusion, our senior consultants will present a summary report and provide recommendations for aligning operations with an effective client-centric market penetration strategy.
Standing Out From the Crowd
In an increasingly commoditized marketplace, companies need to ensure that their unique value proposition, product-usage benefits and competitive differentiators stand out from the crowd.
Marketing and sales executives need to understand your market potential, how to convey product-usage value to existing and prospective customers, identify customer “pain points” at every DM’s level of influence, how to target and close the most lucrative customers, increase marketing efficiency, sell your business impact, and shorten the sales cycle- to name just a few of today's challenges.
We measure success by our level of achievement in accomplishing your goals and objectives. DSXgroup executives assist your team to transform “potential” into revenue generating opportunities and by harnessing the power of our extensive network and proprietary research, we help you realign sales and marketing strategies to address your company initiatives and growth objectives.
Planned Execution
DSXgroup builds executable strategies and new market penetration strategies upon a foundation of experience and understanding of key B-2-B markets and the critical necessities of our target clientele. Our client-centric approach extends beyond the ‘traditional’ consulting model by providing hands-on assistance to clients in the integration of enhanced marketing capabilities and leveraging innovation and social marketing automation to build and sustain powerful engagement strategies.