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DSXgroup's Chief Business Strategist publishes new article entitled 'Gamification Demystified' - New Market Entry | Price Packaging Positioning | Direct Sales Market - DSXgroup, LLC

DSXgroup's Chief Business Strategist publishes new article entitled 'Gamification Demystified'
DSXgroup's Chief Business Strategist publishes new article entitled 'Gamification Demystified'
2012-11-01

Of the most critical business areas specific to the contemporary direct sales business model, the areas of e-communication and e-marketing have experienced the greatest transformation.


The first phase of change began with the introduction of social media, which incorporated sharing, posting and forwarding functionality to promote engagement and social community development. The secondary phase is leveraging this engagement and community to ultimately drive some form of conversion (e.g., friend to prospect; prospect to customer; prospect/customer to new recruit, hostess or repeat purchase). All of this is a strenuous attempt to make good on the promise that direct sales companies will soon be able to realize a return on investment from social-marketing-related initiatives.
 
In order to motivate and incentivize individuals to convert by taking a specific action we often use promotions, special offers and even forms of recognition to reward those who respond to CTAs (calls to action). Creating a call-to-action “reaction” is the first critical step for moving an individual through the lead generation/capture funnel to a point of conversion.
 
Regardless of the type, mode or value of an offer (e.g., content, promise, reward), identifying behaviors that motivate individuals to act and incorporating those “motivational behavior triggers” in CTAs are key to promoting program success, increasing reactions, and most important, gaining a higher probability of conversion events. Although the process of incorporating “motivational behavior triggers” is relatively familiar to any company or executive focused on driving growth through sales and marketing campaigns, it is actually a powerful element of game design mechanics and it represents the basis of “gamification.”
 
To read Sebastian Leonardi's full article, please click on Direct Selling News