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Kristina M. Eriksen, PARTNER | CFO, COO & Business Analyst - New Market Entry | Price Packaging Positioning | Direct Sales Market - DSXgroup, LLC

Kristina M. Eriksen, PARTNER | CFO, COO & Business Analyst

Prior to joining DSXgroup, Kristina was CFO of thinkThin, a leading natural nutrition bar company. Kristina managed the growth of thinkThin from 2009 through 2014, including participation in orchestrating a sale to private equity firm TSG in December 2011. Previously, Kristina held positions as CFO of Iconix Video, an early stage venture backed firm in the professional HD video arena; Vice President Finance/CFO of Balance Bar Company, where she completed an IPO and subsequently sold the company to Kraft Foods; CFO at Envision Medical Corporation, sold to the Linvatec division of Bristol Myers. 


Kristina has been a featured speaker at industry conferences and a university faculty instructor. She is a member of the Board of Directors of the American Red Cross, Central Coast chapter; a 15 year member and Board Director of Soroptimist International of Santa Barbara; and Board Member of the Santa Barbara Human Resources Association for over 20 years.