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Sebastian J. Leonardi, MANAGING PARTNER | President & Chief Business Strategist - New Market Entry | Price Packaging Positioning | Direct Sales Market - DSXgroup, LLC

Sebastian J. Leonardi, MANAGING PARTNER | President & Chief Business Strategist

Prior to founding DSXgroup, Sebastian served as VP, Direct Selling & Multichannel Markets for a leading private equity owned SAAS technology provider where he was responsible for achieving top-tier provider status and dominating market leadership in less than 2 years. During the same period, he expanded sales operations to the U.K., exceeded new market revenue projections by 533% and increased domestic revenue 340%, new customer acquisition 330%, prospect conversion 10X and user growth 20X.


Previously, he served as SVP for a leading management & technology consulting firm where he specialized in working with start-ups, turnarounds, and many of the fastest growing direct selling companies in the industry. During his tenure, he was instrumental in defining industry best practices for achieving business & technology alignment and creating the due diligence template for business model assessments used by private equity firms to evaluate direct selling companies for M&A.


As President & Chief Business Strategist of DSXgroup, Sebastian and his team partner with strong Consumer Brands, Social Commerce and Direct Response Companies, Technology Providers and Private Equity Firms to accelerate sales, conversion and growth by developing and implementing innovative channel design and model transformation strategies.


Sebastian is a frequent speaker at industry events; a published writer; innovator & founder of the Associate Network Commerce (ANC) Model and channel strategy; Co-founder of Social Marketing Automation (SMA) and; Pioneer of Gamification in the worldwide direct sales industry. He serves on the Board of Directors for MENG, an exclusive professional member organization of nearly 1000 top-level sales & marketing executives from some of the largest, most innovative companies in the world; and as a Judge for Temple University’s Fox School of Business Annual Business Plan Competition.